The American Arbitration Association ruled the Academy of Television Arts & Sciences, Los Angeles, can give a prime time Emmy Award in the category of best TV commercial. The New York-based National Academy of Television Arts & Sciences, which oversees the Daytime Emmy Awards, opposed the honor, and an arbitrator was brought in to resolve the conflict. NATAS said it will consider legal options to prevent ATAS from issuing the award. The advertisers nominated for best TV commercial of 1996-'97 are General Motors Corp., HBO, Levi Strauss & Co. and Nike. The winner will be announced Sept. 14.
Copyright August 1997, Crain Communications Inc.