Walt Disney Internet Group and ABC Television will produce Enhanced Television programming during ABC's live broadcast of the 52nd Annual Primetime Emmy Awards Sept. 10. TV viewers will be able to interact with the broadcast, compete with other viewers, and play an interactive synchronized game, all while the Emmy Awards are in progress. Nokia will sponsor aspects such as the Pick the Winner and Interactive Trivia games as well as bonus questions that will be related to and synchronized with their TV commercials airing during the broadcast. Walt Disney Internet Group and ABC currently produce Enhanced TV broadcasts for ABC's "Who Wants to Be a Millionaire" programming; more than 7 million viewers have played since March. Enhanced TV will also be used during ABC and ESPN's prime-time National Football League programming this fall.
Copyright August 2000, Crain Communications Inc.