×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EMOTIONAL APPEAL

Published on .

McDonald's Corp. launches its first network TV spot Oct. 1 to tout "McHappy Day," a one-day children's fund-raiser for Ronald McDonald House Charities. The commercial, from DDB Worldwide, Chicago, reflects the burger giant's move toward more emotional advertising, said Larry Zwain, senior VP-marketing. The company will donate $1 from each Big Mac Extra Value Meal
In this article:
Most Popular