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Encirq releases ad-targeting program

Published on .

Encirq Corp. an online marketing services company, today rolls out its Illuminated Statements, a program in which it provides credit card companies, banks and other institutions with enhanced, ad-supported online financial statements. Encirq, which splits ad and e-commerce revenue with its partners, targets offers based on people's purchases. The company said its software protects people's privacy because all personal information remains on a user's PC, rather than being sent to a central data collection site. A beta program launches in June with the Bank of Hawaii.

Copyright May 2000, Crain Communications Inc.

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