First there was the Taster's Choice couple.
Now there are the folks at Gramercy Press, the fictional setting for a new series of MCI commercials. Does it end in a "Who disconnected Candice Bergen?"-kinda cliffhanger? Riveting. We want more.
T.N.T.ers: come up with the next marketer to launch a soap-opera-like serial ad campaign.
And now the results of Contest #437: we asked you for the next rock anthem and accompanying cheer that Gen Xers can call their own and you rocked us with:
First Prize: Generation X fans can now take pride in teams known for losing, like the Buffalo Bills and the Chicago Cubs, by singing along with folk-funk-grunge wonderkid Beck and his hit song, "Loser." When their team falls behind, fans can sing the chorus "I'm a loser, baby, so why don't you kill me?" while holding index fingers to their temples. Karen Bellantoni, marketing communications coordinator, Xerox Corp., Palo Alto, Calif.
Second Prize: The feelings of Generation X would be reflected by the chant "Mor-tal Kom-bat, Mor-tal Kom-bat," as fans twirl rubber spines over their heads and throw battery-operated pulsing rubber hearts onto the field if an opposing player is hurt. Kenneth Cappel, scientist, Schering-Plough Corp., Kenilworth, N.J.
Third Prize: During manager-umpire disputes, hockey brawls and grandstand fisticuffs, the P.A. system launches into Offspring's "Come Out and Play," including the introductory guitar riff to the song's oft-repeated chorus: "You gotta keep 'em separated!" Fred Hoffman, free-lance writer/television producer, Herald, Calif.