ENDEARING WEATHER AFICIONADOS LURE VIEWERS TO CABLE CHANNEL IN BOISTEROUS CAMPAIGN

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Entertainment/Media

Weather Channel: "Painted Faces" ( TBWA Chiat/Day; A&R Group, David Ramser, director; :30). It's Friday night at The Front, a "Cheers"-like hangout for weather junkies created for this engaging campaign. It's packed, and a waitress asks the bartender if it's always like this. "Oh, yeah," he says, pointing to two guys we see only from behind who are "big `Weekend Update' " fans. Cut to front view, and they've got their faces painted to reflect weather map frontal patterns, one for cool weather, the other for hot. As the forecaster's call is heard, one whoops while the other sits in dejected silence. "Who looks ridiculous now?" asks his gloating buddy.

Cartoon Network: "Ledge" ( In-house; Crossroads Films, New York, Bruce Hurwit, director; :60). Oh, the troubled world of cartoon characters. In this hysterical spot, we check in with one of those crisis hotline centers, only this time the guy with the headset is talking to a 'toon who's walked off a ledge. He's told that first his legs will run in place while funny music plays, then he'll fall to the ground, creating a hole in his exact outline, then he'll walk off making accordian noises. The clever conceit of this spot is that we only see the overplayed tension of the crisis center, we never see the 'toon. Good thing, too.

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