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New endorser for Reebok line

Published on .

Greg Norman Collection, a division of Reebok International, has signed Bryan Ivie, two-time Olympic volleyball champion, to become the first athlete other than Mr. Norman to endorse the collection. His signing reflects Reebok's plans to expand the brand, reaching beyond the golf course. Mr. Ivie will promote Greg Norman Collection on and off the court, in particular the swim and sport group, and will be featured in the upcoming spring 1998 national advertising campaign.

Copyright October 1997, Crain Communications Inc.

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