Ralston Energy Systems named Bates Worldwide agency for its $20 million pan-European Energizer battery business, following a two-year review among six agency networks. Others in the review were DDB
Needham Worldwide, Young & Rubicam, TBWA
Chiat/ Day, Grey Advertising and BBDO
Worldwide. Bates Dorland handled Duracell, leader in the U.K. (Energizer's biggest European market) until 1993, when it resigned because of the Bates network's growing Energizer business.
Copyright May 1997, Crain Communications Inc.