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More Energizer work to Bates

Published on .

Ralston Energy Systems named Bates Worldwide agency for its $20 million pan-European Energizer battery business, following a two-year review among six agency networks. Others in the review were DDB Needham Worldwide, Young & Rubicam, TBWA Chiat/ Day, Grey Advertising and BBDO Worldwide. Bates Dorland handled Duracell, leader in the U.K. (Energizer's biggest European market) until 1993, when it resigned because of the Bates network's growing Energizer business.

Copyright May 1997, Crain Communications Inc.

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