"The power of the sum" is the the ad theme for Energy One, the nationwide branded energy marketing company created by Utilicorp United and PECO Energy Co. Energy One will market AT&T residential communication services and ADT's home and business electronic security offerings, along with other utility services. Paul K. Morris, exec VP-chief marketing officer for Energy One, called the alliance a response to consumer demand for "bundling" of utility services Print ads debut June 26 in The Wall Street Journal
and USA Today
. Print ads in industry trades and general publications will use the same theme. TV spots will roll out within the next 60 days. Marsteller Advertising, New York, handles advertising; Cone & Wolf, Atlanta, handles PR; and Langston Communications, New York, handles events and collateral materials.
Copyright June 1997, Crain Communications Inc.