EnergyOne marketing pact sputters

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EnergyOne, an electric utility industry marketing alliance between UtiliCorp United, Kansas City, Mo., and PECO Energy Co., Philadelphia, is being restructured due to a sluggish start. EnergyOne planned to sell energy service and non-energy products--long-distance phone service, through an AT&T Corp. alliance and home security through an ADT alliance--under the EnergyOne brand. No other utilities signed on with EnergyOne, the companies said. Both said they plan to continue to use the EnergyOne brand in their service territories.

Copyright April 1998, Crain Communications Inc.

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