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Engage, Angara form marketing alliance

Published on .

Engage Inc. formed a strategic alliance with Angara, a provider of online marketing services. Under the deal, Engage will provide anonymous user-interest data to Angara for use with its customer conversion services. Separately, Total Sports, an online sports media company, tapped Engage's AdBureau to manage online advertising programs across sites in the Total Sports network.

Copyright August 2000, Crain Communications Inc.

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