×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ENGAGE BEGINS FIRST ROUND OF LAYOFFS

Published on .

(Aug. 20, 2001) -- Marketing software company Engage, which announced several weeks ago that parent CMGI had pulled its funding, said today it has cut about 100 media-related jobs and will ax another 125 employees if the company does not find a buyer for its media business.

The layoffs totaled 18.5% of Engage's workforce.

The company said it will shift its focus to content management software for multi-channel marketing. Engage also announced it will discontinue its Engage Knowledge profiling service. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

Most Popular
In this article: