ENGAGE BEGINS FIRST ROUND OF LAYOFFS

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(Aug. 20, 2001) -- Marketing software company Engage, which announced several weeks ago that parent CMGI had pulled its funding, said today it has cut about 100 media-related jobs and will ax another 125 employees if the company does not find a buyer for its media business.

The layoffs totaled 18.5% of Engage's workforce.

The company said it will shift its focus to content management software for multi-channel marketing. Engage also announced it will discontinue its Engage Knowledge profiling service. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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