Engage I/PRO introduces Unique Visitor audit for Web sites

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Engage I/PRO, the Engage unit that provides outsourced site measurement, advanced customer analytics and online auditing, is rolling out an online Unique Visitor audit, providing sites with independent, census-based reach, frequency and duration calculations in order to verify a site's unique visitors to advertisers and investors. Also, Engage Media has adopted iQ.com's open loyalty platform under a multiyear alliance. The online marketing infrastructure provider will integrate iQOffers, the cornerstone of its online marketing services, with Engage Media Network properties. Engage Media will resell iQOffers, including iQSweepstakes, iQSurveys and iQCoupons, to their customers.

Copyright August 2000, Crain Communications Inc.

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