Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(May 2, 2001) -- Interactive media company Engage, Andover, Mass., has formed an online brand research deal with Millward Brown IntelliQuest. Through the agreement, announced today, Engage will offer its customers Millward Brown IntelliQuest's BrandImpact research tool, a study providing online advertisers with the ability to test banners, rich media and streaming ads with the same metrics that offline advertisers use to gather similar data. BrandImpact analyzes how ads are performing and reports results in real-time online. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

Most Popular
In this article: