(May 2, 2001) -- Interactive media company Engage, Andover, Mass., has formed an online brand research deal with Millward Brown IntelliQuest. Through the agreement, announced today, Engage will offer its customers Millward Brown IntelliQuest's BrandImpact research tool, a study providing online advertisers with the ability to test banners, rich media and streaming ads with the same metrics that offline advertisers use to gather similar data. BrandImpact analyzes how ads are performing and reports results in real-time online. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.