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ENGAGE OFFERS NEW PROMOTIONAL CONTENT TOOL

Published on .

(June 19, 2001) -- CMGI subsidiary and marketing software company Engage, Andover, Mass., next month will launch a new package application, PromoManager, which allows e-commerce businesses to deliver highly targeted promotional content on their sites.

The tool includes targeting capabilities based on existing customer and site information, such as online behavior profiles, transaction records and site areas visited; rotating promotions, to make offers on a minimum of real estate; and a real-time inventory and delivery system. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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