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Engage proposes new privacy tool

Published on .

In what could be a significant move to allay consumer concerns about Internet privacy, Engage announced an expected proposal to alter the standard for Web "cookies.'' Engage's proposal creates a new version of cookies called TrustLabels that would contain more information, including whether a particular marketer is in a privacy seal program. Consumers then would be able to limit cookies to marketers or Web sites that had the new labels. Engage's proposal was made to the Internet Engineering Task Force.

Copyright July 2000, Crain Communications Inc.

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