Engage Technologies rolls out AudienceNet

Published on .

Most Popular
Engage Technologies today launches AudienceNet, a way for advertisers to buy media on Web sites based on customer profiles developed by Engage Knowledge, the central database for CMGI-controlled Engage. Web publishers participating in the AudienceNet network, including Adsmart and AdForce, can sell media by identifying profiles of customers visiting certain areas.

Copyright October 1999, Crain Communications Inc.

In this article: