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Engage Technologies rolls out AudienceNet

Published on .

Engage Technologies today launches AudienceNet, a way for advertisers to buy media on Web sites based on customer profiles developed by Engage Knowledge, the central database for CMGI-controlled Engage. Web publishers participating in the AudienceNet network, including Adsmart and AdForce, can sell media by identifying profiles of customers visiting certain areas.

Copyright October 1999, Crain Communications Inc.

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