Engage, yesmail enter alliance

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Engage Business Media, a division of Engage, entered a strategic alliance with yesmail.com, an e-mail marketing services company. Under the deal, Engage Business Media will enable its publishers to collect opt-in e-mail names, giving it another avenue for generating revenue and offering marketers a list of potential customers to reach online. Both Engage and yesmail.com are majority-owned operating companies of CMGI.

Copyright August 2000, Crain Communications Inc.

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