'Engagement' Media Metrics: A Status Report

An Interview With Ad Age Media Reporter Abbey Klaassen

By Published on .

The "Why It Matters" Audio Show | Click graphic to play
Click to Play
Click to Play
NEW YORK (AdAge.com) -- Even though media sellers and ad agencies are buzzing about it, surprisingly few people are able to explain "engagement" audience measurement metrics or detail how they should be calculated. Worse yet, the experimentation that is going on with the concept is tightly shrouded in secrecy.
In this article:
Most Popular