ENLIVEN LAUNCHES INTERACTIVE AD TOOLS

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(June 11, 2001) --Rich media company Enliven, Waltham, Mass., has launched a suite of interactive advertising tools: Enliven for Macromedia Flash, Enliven for GIF and Enliven for Macromedia Director. In addition to designing ads, the tools allow for planning, production, distribution, optimization, tracking and reporting of interactive campaigns. The products also include live surveys with real-time results, e-commerce transactions, instant e-mail response and print coupons. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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