Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Enter TravelWeb, version 2.0

Published on .

TravelWeb, the Web-based hotel reservations service, relaunches on Dec. 19 with real-time credit-card reservations services at more than 6,000 hotels. The site, designed by N.W. Ayer & Partners' Blue Marble Advanced Communications Group, New York, features properties from Best Western International, Days Inns, Hilton Hotels, Hyatt Hotels, Ramada Hotels & Inns and Westin Hotels & Resorts.

The hotel industry has tried taking reservations over the Internet with mixed success. Holiday Inn, which began making reservations at rack rate this summer, hasn't been overwhelmed by the response, said Debra Semans, VP-new market development and research.

"We've had more [reservations made] than we thought we would," she said, but declined to say exactly how many.

Hotels hope to achieve cost savings by hooking their reservations network into the Internet, but some have steered clear until security concerns are lessened.

Still, marketers like Holiday Inn and TravelWeb see a bright future for 'Net reservations.

"It's only going to grow, from what we can tell," Ms. Semans said. "We're talking [a cost of] dollars for the operator per reservation, pennies for the Internet."

Most Popular
In this article: