New entertainment device seeks initial advertisers

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Scout Electromedia, San Francisco, launches Modo, its Palm-like personal entertainment directory, this summer. Modo will deliver restaurant, movie, concert information and ads via a one-way radio frequency. The $99 device, with no subscription fee, will be sold in music and clothing stores and coffee bars in Los Angeles, New York and San Francisco. Eight to 10 initial advertisers will place logos and/or names on the screen. Wieden & Kennedy, Portland, Ore., won the $25 million account last month.

Copyright April 2000, Crain Communications Inc.

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