Entertainment industry gets an interactive association

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Hollywood studios and interactive entertainment companies linked to form the Academy of Interactive Arts and Sciences on Tuesday in Los Angeles. The group represents key players including Sony Interactive Studios America, Mcirosoft Corp., Electronic Arts, Nintendo of America, Disney Interactive and others. Heading up the group is Marc Teren, formerly VP of Disney Interactive's entertainment division. The group is a spinoff of the Interactive Digital Software Association, representing entertainment software publishers.

Copyright November 1996, Crain Communications Inc.

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