BEST ENTERTAINMENT/MEDIA AD, 2002

Winners of the Ad Age Best Awards

Published on .

Magazine | Newspapers | Out-of-Home | Television | Best Index

Best head
Title: Cheryl & Me

Client: Lucky magazine
Brand: Lucky magazine
Agency: Havas Advertising's Black Rocket, San Francisco
Creative Directors: Bob Kerstetter, Steve Stone
Art Director: Phil Covitz
Copywriter: Warren Cockrel, Dave Loew
Producer: Stacey Higgins
Production Co.: Tate & Partners, Santa Monica, Calif.
Director: Baker Smith
Editorial Co.: Phoenix Editorial, San Francisco
Editor: Bob Frisk
Like any good movie, this 60-second spot develops a plot and then hits you over the head -- in hysterical fashion. "Cheryl" is the name of a mannequin/friend of a woman who loves to shop. The woman's husband tries to explain to his wife that "Cheryl's not real." Later, she catches him having an affair with Cheryl. The woman finds a new shopping pal in Conde Nast Publications' Lucky. It's original, funny stuff, including a catchy tune.
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