Discounting the 1,063 direct marketing entries for the new Lions Direct competition, which didn't exist last year, entries for TV, press and poster, interactive and media Lions are down 15.3%.
This year the number of TV entries fell to 5,059 from 6,117 last year, while press and poster dropped to 9,074 from 10,782 and interactive entries fell to 1,339
The U.S. entered the most work, a total of 2,575 entries, followed by Brazil, whose 1,941 entries are heavily concentrated in the press and poster competition. In fact, Brazil is the single biggest entrant in the press and poster contest, accounting for 1,384 of the category's 9,074 entries.
Most award shows this year have seen a drop in entries of at least 10% to 20%.