ENTRIES FOR CANNES DOWN 15%

U.S., Brazil Enter Most Work for Advertising Festival

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NEW YORK (AdAge.com) -- Total entries for this year's International Advertising Festival next month in Cannes dropped to 17,251 from 19,013 in 2001.

Discounting the 1,063 direct marketing entries for the new Lions Direct competition, which didn't exist last year, entries for TV, press and poster, interactive and media Lions are down 15.3%.

Category declines
This year the number of TV entries fell to 5,059 from 6,117 last year, while press and poster dropped to 9,074 from 10,782 and interactive entries fell to 1,339

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from 1,471. The number of contenders for Media Lions rose to 716 from 643 entries in 2001.

The U.S. entered the most work, a total of 2,575 entries, followed by Brazil, whose 1,941 entries are heavily concentrated in the press and poster competition. In fact, Brazil is the single biggest entrant in the press and poster contest, accounting for 1,384 of the category's 9,074 entries.

Most award shows this year have seen a drop in entries of at least 10% to 20%.

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