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New entries for Children's Tylenol

Published on .

McNeil Consumer Products Co. is extending its Children's Tylenol brand with two new products, Tylenol Sinus and Allergy-D. The brand was supported by more than $37 million in 1996 through Saatchi & Saatchi's Healthcare Connection, New York, and advertising is expected to support the introductions of the line extensions. McNeil also markets Children's Motrin and Children's Mylanta.

Copyright October 1997, Crain Communications Inc.

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