Name of Entry: iStation music information kiosk
Contact: Heather Crosby, director-merchandising & promotion,
intouchgroup, San Francisco, (415) 974-5000
Category 1: Informational POP/Kiosk Displays
Music store customers can use the iStation touch-screen kiosk to preview selections from more than 35,000 albums. iStations also collect information: what customers preview, for how long, how they rate each album and how frequently they shop at the store. The database contains demographic information provided when customers obtain the iCard, a free membership card. intouch uses this information to create joint target-marketing campaigns between the record labels, the retailers and advertisers.