EntryPoint, which markets a desktop application for Internet access, rolled out the first phase of its consumer advertising campaign in the New York, San Francisco and San Diego markets. Created by San Diego-based Phillips-Ramsey, the multimedia campaign includes print, radio and TV. Print and radio began March 1 in New York and California, with TV spots scheduled to begin in test markets in late March. Use of satire and images drawn from current events aims to direct attention to the convenience and ease of use features of the desktop toolbar.
Copyright March 2000, Crain Communications Inc.