EPB ACQUIRES DIRECT MARKETING AGENCY DMTG

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Earle Palmer Brown, New York, acquired direct marketing agency DMTG. It will be folded into EPB's New York office. DMTG founder and President Jane Moritz, 39, will add the title of partner at EPB; DMTG CEO Josh Moritz will add a partner title as well.

Levi Strauss & Co. reports good results for its Original Spin program, offering customized jeans for men and women through Original Levi's retail stores and a few department stores. "We're pretty pleased with the success of the program," said Janie Ligon, VP-global direct to consumer for the 145-year-old jeans marketer. Ms. Ligon said volume in locations that carry the Original Spin jeans has doubled and, in some cases, tripled. However, Levi Strauss has no immediate plans for a national rollout in other retail locations. Original Spin debuted last August.

Limited Too publishes its first catalog this fall. Scott M. Bracale joined Limited Too as VP-general manager, catalog, to lead the effort. Mr. Bracale was previously VP-operations and logistics for Bass Pro Shops. The $322 million division of The Limited Inc. previously marketed preteen girls apparel only through its retail stores. Separately, William B. Lepler was named VP-database marketing and direct mail for The Limited, a new post, from senior partner-

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