EPB snares Advanstar

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Advanstar Communications, Cleveland, selected Earle Palmer Brown, Bethesda, Md., to be its first agency of record after a yearlong review that included more than 30 shops. EPB will handle both advertising and public relations. The agency plans to create a stronger brand identity for the business publisher while also integrating that differentiation around the world for Advanstar.

Copyright April 1999, Crain Communications Inc.

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