Conde Nast Publications' Epicurious.com
food site is launching a holiday print campaign in November magazines that appeal to food enthusiasts. Created by Resource Marketing, Columbus, Ohio, the ads will appear in Architectural Digest, Bon Appetit, Food & Wine, Gourmet
and Martha Stewart Living
, among other publications. The ads try to take a humorous approach, showing things consumers should avoid doing in preparing recipes. Punchy cutlines on the ads include: "Your turkey is supposed to put people to sleep after they eat it," and "Cranberry. Not CanBerry."
Copyright October 2000, Crain Communications Inc.