EPrize and L90 form marketing partnership for integrated online advertising and promotions

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EPrize, a Rare Medium Group incubator company that specializes in online sweepstakes, direct marketing and promotions, Farmington Hills, Mich., and L90, an Internet advertising and direct marketing agency, Los Angeles, formed a marketing partnership wherein L90 will offer ePrize's online sweepstakes and promotion programs to its customers. L90 plans to use ePrize sweepstakes programs in online advertising programs, developed specifically for clients looking to drive user registration and sales through high stakes incentives. EPrize in turn will refer clients to L90 for Internet advertising and direct marketing.

Copyright June 2000, Crain Communications Inc.

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