Ericsson is expected to announce an agency of record this week for its estimated $100 million global consumer products account after a lengthy review. Incumbent Y&R Advertising, New York and London, participated in the review and has handled the account for five years. Other contenders include: TBWA
Worldwide, New York and London; Leo Burnett
, Chicago; and BBDO
and Bartle Bogle Hegarty
, both London.
Copyright December 2000, Crain Communications Inc.