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Ericsson confirms review

Published on .

An Ericsson corporate spokeswoman on Oct. 30 confirmed the creative portion of the Swedish wireless giant's estimated $100 million global consumer products account is in review. Incumbent Y&R Advertising, New York, will participate, along with several unnamed contenders. "We are looking for global agencies that are not already working with our competitors," the spokeswoman said. Motorola recently consolidated its account at Ogilvy & Mather Worldwide, New York; Nokia's agency of record is the Richards Group, Austin, Texas. Jan Ahrenbring, Ericsson's Stockholm-based global marketing director for mobile phones, is leading the review, in conjunction with U.S.-based ad and marketing executives. Ericsson has worked with Y&R for five years; its business-to-business account stays at Publicis, London, and media buying remains at Young & Rubicam's Media Edge.

Copyright October 2000, Crain Communications Inc.

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