Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ericsson connects with Dion

Published on .

Ericsson Mobile Phones, Research Triangle Park, N.C., said it will sponsor the North American tour of pop singer Celine Dion. The deal was expected. Ms. Dion will also appear in Ericsson's broadcast ads starting this summer.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: