Ericsson inks promo deal with Paramount film

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Ericsson has inked a promotion and product placement deal with Paramount Pictures' "Tomb Raider," starring Angelina Jolie, in which a number of its mobile phones will be featured as well as a new headset called Bluetooth. The movie debuts June 15. Ericsson has done a number of sponsorship deals with theatrical features since 1997, when it partnered with MGM Distribution Co. for the James Bond movie "Tomorrow Never Dies."

Copyright February 2001, Crain Communications Inc.

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