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Ericsson opens review for its $100 mil business

Published on .

Ericsson, the No. 3 marketer of wireless handsets, has put its estimated $80 million to $100 million consumer products account into review, according to an executive close to the situation. Y&R Advertising, London and New York, handles the consumer account on a global basis and will defend the business. The direct and media accounts handled by Y&R's Impiric and the Media Edge are not in review. At deadline, Ericsson executives in the U.S. couldn't confirm the review.

Copyright October 2000, Crain Communications Inc.

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