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Ericsson picks Bozell for intro

Published on .

Ericsson chose Bozell Worldwide, Costa Mesa, Calif., to handle a new assignment, the $5 million U.S. launch of its latest small office and home office telephone system. Ericsson's CG Technologies division, based in Brea, Calif., launches the CyberGenie PC Cordless Phone System with advertising starting late this year.

Copyright May 1999, Crain Communications Inc.

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