Ericsson has been losing ground for some time against No. 1 Nokia and No. 2 Motorola in the consumer business and is expected to sharpen its focus on network operators and wireless enterprise efforts.The company's estimated $100 million global consumer advertising account, was handled by Y&R Advertising, New York and London. Y&R lost the account in recent weeks and a review had been stalled, though Bartle Bogle Hagerty, London, was a confirmed contender. The spokeswoman said that Ericsson is going forward with the review and expects a decision soon.
Copyright January 2001, Crain Communications Inc.