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Ericsson serves volleyball promo

Published on .

Ericsson Mobile Phones will use its sponsorship of the 1997 World Championships of Beach Volleyball, Sept. 10-13 at UCLA, to create a $1 million contest promotion in the Los Angeles area. Some 25 registrants will be selected to attend the event as VIPs, and one will have a chance to win $1 million if he or she serves a volleyball into a specially designed target hole. Nike's event marketing unit, Nike Sports & Entertainment, is staging the first-of-its-kind championship event for pro volleyball.

Copyright August 1997, Crain Communications Inc.

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