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Ericsson gets tennis tourney rights

Published on .

Ericsson Mobile Phones, Miami, will take over title sponsorship of the Lipton Championship tennis tournament, held in Miami, which will be renamed the Ericsson Open beginning in 2000 under a five-year contract with tournament operators IPC Sports, Coral Gables, Fla.Terms were not disclosed. Young & Rubicam handles Ericsson globally.

Copyright August 1998, Crain Communications Inc.

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