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Published on .

ELMHURST, Ill.-Keebler Co. last week rolled a $25 million TV campaign for Chocolate Lover's Chips Deluxe and Rainbow Chips Deluxe cookies.

In last summer's promotion of Keebler Wheatables, animated elf Ernie Keebler left the Hollow Tree to star in a TV spot with country music star Clint Black.

Keebler obviously liked the concept, from Leo Burnett USA, Chicago, because Ernie is leaving the tree again to tour the U.S. in network and cable TV spots.

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