This holiday season, consumers are doing more shopping than ever, according to Ernst & Young's fourth annual Global Internet Retailing study. Online shoppers surveyed report they have spent an average of $896 on the Internet over the last 12 months. With the emergence of multi-channel players such as Neiman-Marcus, Saks Fifth Avenue, Nordstrom, Target Stores, Wal-Mart Stores and Macy's, the 1,400 consumers surveyed estimate they will spend 29 percent of their total holiday purchases over the Internet, up from just 16 percent a year ago, a nearly 100 percent increase. The consultancy found that 20 percent of online shoppers, plan to do at least 50 percent of their shopping online, up from less than 9 percent of shoppers in 1999. Conversely, the number of online consumers who have no plans to shop online during the holidays dropped from 40 percent last year to 13 percent this year.
Copyright December 2000, Crain Communications Inc.