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Ernst & Young taps DMB&B for $100 million account

Published on .

Ernst & Young, as expected, has tapped D'Arcy Masius Benton & Bowles, New York, to handle its estimated $100 million global advertising and marketing account. The new campaign, which will include print, interactive and TV, is expected to break in October. The decision ends a three-month review in which DDB Needham Worldwide, New York, was the other finalist. Grace & Rothchild, New York, was incumbent for creative, and Grey Advertising, New York, was incumbent for media.

Copyright August 1998, Crain Communications Inc.

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