×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ernst & Young taps DMB&B for $100 million account

Published on .

Ernst & Young, as expected, has tapped D'Arcy Masius Benton & Bowles, New York, to handle its estimated $100 million global advertising and marketing account. The new campaign, which will include print, interactive and TV, is expected to break in October. The decision ends a three-month review in which DDB Needham Worldwide, New York, was the other finalist. Grace & Rothchild, New York, was incumbent for creative, and Grey Advertising, New York, was incumbent for media.

Copyright August 1998, Crain Communications Inc.

In this article:
Most Popular