Ernst & Young, as expected, has tapped D'Arcy Masius Benton & Bowles, New York, to handle its estimated $100 million global advertising and marketing account. The new campaign, which will include print, interactive and TV, is expected to break in October. The decision ends a three-month review in which DDB
Needham Worldwide, New York, was the other finalist. Grace & Rothchild, New York, was incumbent for creative, and Grey Advertising, New York, was incumbent for media.
Copyright August 1998, Crain Communications Inc.