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Eskimo back on TV

Published on .

Eskimo Pie Corp., as part of its program to hike spending 20% to increase retail distribution, is returning to TV advertising for the first time in five years. The ice cream marketer breaks national cable May 26, backed by a spot effort in eight markets. Farrell & Sweeney, Richmond, Va., handles.

Copyright March 1997, Crain Communications Inc.

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