Donovan "just represents everything about football," explains writer Hank Perlman of the tongue-in-cheek campaign that goes along with satirical TV spots that star the grizzledgridder in his home with the on-air staff.
Credits to: Steve Sandstrom, Sandstrom Design; AD Rick McQuiston; CD Larry Frey; and writer Scott Wild. Photos by Ray Lego.
The diverse talents of New York designer Ivan Chermayeff are on display Oct. 2-20 at New York's School of Visual Arts. The annual Masters Series Award exhibit will include work ranging from Mobil Oil and Pepsi to this cover for The Amicus Journal
6It's the Cliff Freeman Comedy Corner!
This month's Comedy Corner takes the lobe road with a :15 from Goodby Silverstein & Partners for the always nutty Sega. This time, a promo for the Saturn system features a talking ear, an idea that art director Todd Grant admits "sprung from a recent bad dream."
The spot begins with a closeup of two fingers-cuticles and all-scrunching and unscrunching a red and swollen ear as if it were a mouth; "Buy a Sega Saturn before September 30 and you'll get three free games," says a cracking, high-pitched voice.
As the camera pulls back we see the voice belongs to a blond, deranged-looking patient (Goodby art director Chris Hooper), who is actually playing with the right ear of his straight-laced neighbor (general manager Jon Steel) in what appears to be the waiting room of a doctor's office. The ear owner glowers at the would-be ventriloquist, who turns away mildly embarrassed.
In addition to the in-house talent, Grant and copywriter Bo Coyner also co-directed the spot at Goodby with props purchased from a cheesy furniture store across the street.
Grant says shooting finally stopped when Steel, chosen because his ears "were particularly fleshy," had to leave for a client meeting.
Considering that "liqueur is a contemplative" drink, and not "something you throw down the back of your throat," Kirshenbaum Bond & Partners' print debut for Schieffelin & Somerset's Grand Marnier required an intellectual tone, explains writer Karen Dunbar. Hence a series of collage print ads for the orange-flavored liqueur expound on the mysteries of life in almost a dozen different visual interpretations.
Tagged "slightly less mysterious," the ads grew out of the idea that there's a secret process in fermenting Grand Marnier, explains art director Joseph Mazzaferro. In an ad that explores the mysteries of life, for instance, a couple toast over a large globe, an orange sits atop a stack of books with titles reading "Buddhism, Taoism, Cubism, pessimism" and a man stares up into a pine tree as a squirrel offers him an orange. Staying clear of typical liquor ad slickness, Mazzaferro explains that the interpretative images and dark humor are intended to "make it seem like a puzzle you'd want to share with a friend."
The ads feature the work of more than two dozen artists, from photographers like Matthew Rolston and Hugh Hales-Tooke to rising illustrators Jim Fish and K.J.