ESPN, Bally in marketing alliance

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ESPN signed fitness center operator Bally Total Fitness as presenting sponsor of ESPN2's Fitness Block, a six-hour weekday morning block of fitness and exercise shows. Terms were not disclosed. ESPN will also broadcast: the Bally-sponsored U.S. Triathlon Series Championship; the nine-program Fitness America Pageant Series, which will include Bally-produced in-program feature segments; and the World Fitness Aerobic Championship and National Fitness Aerobic Championships with Bally as the title sponsor.

Copyright March 1998, Crain Communications Inc.

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