ESPN moves media to Wieden

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ESPN, Bristol, Conn., moved all media responsibilities to Wieden & Kennedy from Bozell, both New York. Wieden adds the $28 million-plus in media work to the ESPN creative duties it has handled since 1997. "Consolidating creative and media under one roof gives us efficiencies that we did not have before,'' said Lee Ann Daly, senior VP at the sports cable network, which is 80% owned by ABC.

Copyright January 2000, Crain Communications Inc.

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