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ESPN names marketing execs

Published on .

Spence Kramer was named director-advertising and program marketing at ESPN, New York, from Grey Entertainment, Los Angeles, where he had been senior VP-general manager until last year. In his new post, he will be based in New York. Mr. Kramer will be responsible for on-air and off-channel advertising and marketing of ESPN's various properties, including SportsCenter, NCAA football and basketball, professional tennis and golf and the X-Games. Also at ESPN, Tori Stevens was named director, ESPN Enterprises and Synergy, where she will be responsible for such brand extension activities as ESPN Zone restaurants, ESPN-The Store and various ESPN-branded consumer

Copyright June 1999, Crain Communications Inc.

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