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ESPN nets Winter X Games sponsors

Published on .

ESPN has signed five marketers to associate sponsorship positions of its 1997 Winter X Games: Fruit-A-Burst chewing gum, Mars candy bars, Salomon winter sports equipment, the U.S. Marine Corps and Visa. The packages include on-site signage, ad time and promotion rights. Gold-level sponsors of the Jan. 30-Feb. 2 event are AT&T Corp., Nike, Mountain Dew, Pringles, Taco Bell and Volkswagen.

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